Listening to our members

Have you ever used an etymological dictionary?

It will tell you the original meaning of a word, where it has come from, and how it has evolved.

Sometimes, the original meaning of the word reflects a depth that escapes us in modern life.

As the Property Council is first and foremost a membership organisation, I looked up the word ‘member’.

In Latin it reflects a person’s limbs and from the Greek, its origins come from the word ‘flesh’. In our modern English, we’ve taken it to mean ‘to belong to a group’.

In a competitive world, we focus on our individual and corporate pursuits, but we are also part of a body that relies on each other.

Our architects rely on landscapers, our engineers rely on building supervisors, our supervisors rely on tradespeople, our building owners rely on agents and financiers and on it goes.

In our competitive world, it’s easy to forget how much we rely on each other – and how our industry together is a great body of influence in our communities and our economy.

Last week, we kicked off our industry campaign. One of the most satisfying things about the campaign has been seeing our members picking up the cudgels and supporting our message through billboards, signage and promotions.

Our industry has a great story to tell of Creating for Generations – by strengthening communities and creating jobs. Through participation in the campaign, you are playing your part in our industry’s great story.

It is my mantra that members are at the heart of what we do. This week we are undertaking our national membership survey to check on how we are going. We have emailed our membership contacts in recent days.

Your feedback will help us improve our events, courses, advice and products – and is a vital way of ensuring we are effectively representing you.

Please also look out for information on our 500 Women in Property program - nominations for this bigger and rebadged sponsorship initiative are now open.