Industry shines at WA  Property Awards 


Floreat Forum has won the coveted MCS Security Shopping Centre of the Year Award, while Central Park at 152- 158 St George’s Terrace, has walked away with the Mizco Commercial Property of the Year Award, for the second year running, at the Property Council’s 2017 WA Property Awards. 

The 2017 WA Property Awards celebrates the success of the WA retail and commercial property industry with a focus on marketing, management and innovation excellence.  

Floreat Forum was awarded the coveted Shopping Centre of the Year Award for its excellence in marketing and centre management and took home the awards for Best Digital Initiative it its size category.  

“In an extremely competitive market, Floreat Forum has led the way in producing engaging marketing campaigns that attract and retain customers,” Property Council WA Executive Director Lino Iacomella said.

“In the past year Floreat Forum devised a strategy to relaunch its Outdoor Dining Precinct through an omni-channel marketing approach.  While embracing social media and the power of influencers, Floreat forum was able to increase foot traffic and create a contemporary brand for itself.

Waterford Plaza also took home a major award, winning Marketing Campaign of the Year for its community engagement project to reduce theft in the centre. The initiative included consultation with local elders and  introduced free food banks and community programs. Overall crime reduced by a staggering 99%.

Central Park at 152-158 St George’s Terrace took home the Mizco WA Commercial Property of the Year Award over 20,000sqm.

Property Council WA Executive Director Lino Iacomella said: “Central Park was recognised for its ongoing vision to foster community engagement with tenants, charities, NGO’s and the greater community at large through an annual program of events. 

Creating a positive impression across a diverse range of programs, Central Park hosted 43 charity, community and placemaking events in 2016/2017, which resulted in raising over $980,000 for the charities.

Central Park’s two major events – Step Up for MSWA and Central Park Plunge (CPP) collectively generated an outstanding amount of publicity and fundraising. A record 1,027 people conquered Step Up for MSWA, climbing Central Park’s 1,103 steps and raising over $248,000 for MSWA. CPP offers participants a unique experience to abseil from Central Park, the tallest building in Perth, raising an impressive $514,430 for four charities: Anglicare, Ronald McDonald House, Fiona Wood and Kids’ Camps.

The second major commercial award, the Energy-Tec WA Commercial Property of the Year- under 20,000sqm went to Parmelia House at 191 St George’s Terrace.

“The refurbishment of 191 St Georges Terrace has seen an industry leading solution applied to a 45-year-old asset to deliver an outstanding result to Hawaiian, its tenants and the wider community. This project proves that with a vision led approach, a thorough understanding of the market and a willingness to take a risk, that great outcomes are possible.

“Underpinning the outcome is Hawaiian’s vision of connecting places and people. Using this vision, the project has delivered a series of spaces that are perfectly aligned to meet the needs of the modern work place, all in a central CBD location,” Mr Iacomella said.

The Property Council would like to congratulate all winners and our event sponsors: MCS Security, Energy Tec, Mizco & event sponsor ISPT. 


Media contact:  Lino Iacomella
  |  M  0417 501 974   |   E  liacomella@propertycouncil.com.au

 

 Full list of winners:

1.RETAIL Little & Mini Guns (GLA below 45,000m2): Excellence in Marketing - Branding/Repositioning

Belmont Forum

 

2.RETAIL Little & Mini Guns (GLA below 45,000m2): Excellence in Marketing - Development/ Redevelopment

Harrisdale

 

3. COMMERCIAL Community Engagement Award: CBD Property

152 – 158 St Georges Terrace – Central Park

 

4.RETAIL Mini Guns (GLA below 20,000m2 and below): Excellence in Marketing - Community

Waterford Plaza

 

5.RETAIL Mini Guns (GLA below 20,000m2 and below): Excellence in Marketing - Sales Promotion

Trinity Arcade

 

6.RETAIL Mini Guns (GLA below 20,000m2 and below): Excellence in Marketing - Best Digital Initiative

Floreat Forum

7.RETAIL Mini Guns (GLA below 20,000m2 and below) Excellence in Management

Riverton

 

8.COMMERCIAL ESD & Sustainability Award: B Grade/C Grade

93 - 101 William Street – Wesley Quarter

 

9.COMMERCIAL ESD & Sustainability Award: Premium/A Grade

125 St Georges Terrace – Brookfield Place

 

10.RETAIL Little Guns (GLA below 45,000m2 & over 20,000m2): Excellence in Marketing – Community

Mandurah Forum – Job Fair

 

11.RETAIL Little Guns (GLA below 45,000m2 & over 20,000m2): Excellence in Marketing - Sales Promotion

Baldivis

 

12.RETAIL Little Guns (GLA below 45,000m2 & over 20,000m2): Excellence in Marketing – Best Digital Initiative

Baldivis

 

13.RETAIL Little Guns (GLA below 45,000m2 & over 20,000m2): Excellence in Management

Mirrabooka Square

 

14.COMMERCIAL Best Leasing Strategy and Tenant Retention Award – B Grade/C Grade

1232 – 1234 Hay Street

 

15.COMMERCIAL Best Leasing Strategy and Tenant Retention Award - Premium/A Grade

100 St Georges Terrace

16.RETAIL Big Guns (GLA over 45,000m2): Excellence in Marketing - Community

Garden City – Memory Café

 

17.RETAIL Big Guns (GLA over 45,000m2): Excellence in Marketing – Development/Redevelopment

Rockingham City

 

18.RETAIL Big Guns (GLA over 45,000m2): Excellence in Marketing - Sales Promotion

Midland Gate & Lakeside Joondalup

 

19.RETAIL Big Guns (GLA over 45,000m2): Excellence in Marketing - Branding/Repositioning

Morley Galleria

 

20.RETAIL Big Guns (GLA over 45,000m2) - Excellence in Management

Cockburn Gateway

 

21.COMMERCIAL Outstanding Refurbishment Award: B Grade/C Grade

191 St Georges Terrace – Parmelia House

 

22. COMMERCIAL Outstanding Refurbishment Award: Premium/A Grade

77 St Georges Terrace – Allandale Square

 

Major Awards

23.COMMERCIAL WA Commercial Property of the Year (Up to 20,000sqm) energy- tec

191 St Georges Terrace – Parmelia House

24.COMMERCIAL WA Commercial Property of the Year Award (Over 20,000sqm)

152 – 158 St Georges Terrace – Central Park

25.RETAIL Marketing Campaign of the Year Award

Waterford Plaza

26.RETAIL Shopping Centre of the Year Award

Floreat Forum