People in Property

CBD Revitalisation across the state has been a key theme of the Property Council's media efforts week.

Townsville Bulletin

Ahead of the Townsville CBD Workshop, Property Council Executive Director Jen Williams was featured Townsville Bulletin advocating the need to stakeholders to align on measures to spark activity in Townsville's City Centre.


QUEENSLANDERS are no strangers to severe weather events. While the South East has visibly battled devastating floods, the heatwave in the North has, for the most part, gone under the national radar.

Visible or not, it is clear that events like these will continue to occur, and with them comes the need for adaptation. For many, this leads to rising costs of insurance, if they can get it.

The latest extreme weather events have reinforced the importance of a reinsurance pool.

Recent announcements from the federal government on this front are welcome news for small businesses and homeowners although questions remain on how the program will assist businesses with property worth more than $5m.

North Queensland is wellplaced to attract new investment but for many businesses choosing to locate in the North they need the certainty they will be able to access affordable insurance. Last month, the Property Council welcomed Townsville City Council's Valentine's Day gift to the CBD with the announcement of free two-hour parking.

This is a wonderful initiative that will increase foot traffic and serve as a much-needed cash injection for retailers and hospitality venues after two years of Covid-19 disruption.

Initiatives such as these are one of many solutions the Property Council is eager to discuss with the city's stakeholders and advocates at a workshop here.

From weekday activation to planning controls, and everything in between, the workshop is seeking to focus on the game-changers the city can implement over the short, medium and long-term.

I am buoyed by the enthusiasm of participants who are brimming with ideas that will take the CBD to the next level. The future is bright for Townsville, and I am excited to be part of bringing all these wonderful ideas together.

Alongside the workshop, we will be holding our first event for the year, Reactivating Regional CBDs, which is being held today.

Jen Williams is Queensland Executive Director of the Property Council of Australia.

The Couriermail

Ms Williams also has an op-ed in the Couriermail on the importance of supporting Brisbane's city centre post COVID.

Time to help people that make out city thrive

BRISBANE is ready to welcome you back.

I love Brisbane City. Anyone who grants me a few moments of their time in conversation will soon appreciate just how much I love the river, the skyline, the parks (especially Roma Street Parkland), the bars, restaurants and workspaces that combine to make it a wondrous space in which to dwell.

But mostly what I love about Brisbane City is the collaborative nature and generosity of spirit that is ever-present in the city's business community.

Over the past two years as we have ridden the waves of the pandemic, I have received countless fretful phone calls from city centre stakeholders who love the city as much as I do. Brisbane sits apart from other cities in the passion and desire of its custodians to see their city thrive. Despite the hardships of individual businesses, there is an overwhelming desire to ensure the beauty and potential of the city stretches beyond the immediate-term heartache.

While businesses have been - and continue to be - hard hit by a decline in custom, for many, opening their doors every day is about securing the future of the city and making sure that the city's visitors and residents continue to experience the best of what our city has to offer.

For the past two years, every day, businesses in the city have opened, not knowing what the day will bring. Office occupancy rates have fluctuated between January's low of 13 per cent, and the relatively stable 60-70 per cent of the previous 12 months.

The peak of the pandemic is now behind us. Mask restrictions have eased. Brisbane - your city is ready to welcome you back.

Whether it's an extra day or two in the office, visiting a retail centre or catching up with friends for dinner, these small acts help the thousands of small businesses that make up our city centre economy. With the worst of the pandemic behind us, I hope that you, like me, choose to spend more of your time enjoying all that our city has to offer. More information at