100 Women in Property
Participant Biographies 

Brie Jeffrey, Design & Operations Manager, Brands to Retail, Leasing and Retail Solutions - Scentre Group

SPONSOR: George Tsoukalas, National Sales Manager, Brands to Retail, Leasing & Retail Solutions -Scentre Group

Brie Jeffrey

My journey began in publishing, with over 9 years experience producing large scale events for Australia’s household magazine brands at Bauer Media & News Corp. My experience in events gave me the opportunity to enter the property industry within a newly created role at Scentre Group. My role at Scentre Group is to oversee the design, operations & seamless delivery of events, experiential activations and retail pop ups across Westfield shopping centres nationwide. Working closely with Australian and international brands, we offer them the ability to challenge the traditional marketing mediums & bring their brands to life beyond a logo or traditional retail store. The world of retail is changing and I’m lucky to work alongside our brand partners to learn and challenge the way we look at retail by creating memorable, unique experiences in our malls to add value to our customers & generate results for our partners.