SPONSOR: Christopher Rooke, Partner and Creative Director -One Fell Swoop
I manage the Marketing division (VIC, TAS, SA, WA) for One Fell Swoop, who provide advisory, product, marketing and sales services for retirement developers and aged care providers. Since 2001 I have been involved in development marketing on projects for VicUrban and Lendlease. In 2010 I specialised in retirement property development, on projects for Stockland, Living Care, Royal Freemasons, Villa Maria Catholic Homes and BASS Care. I enjoy being involved from project inception with regard to how built form decisions relate to marketing and positioning, as well as developing the strategies to take the products to market.